#imNOSome - NOS - Case Study # 7

This case study was about NOS trying to maintain their image for 2013. They held a social networking contest through twitter and instagram with the help of CrushIQ, by telling followers to upload pictures of themselves with the product and the hashtag #imNOSome. If a person won, they would receive racing related prizes that were developed around driver Ricky Stenhouse, Jr. who was involved with NOS's partnership with Roush Fenway Racing, This campaign also had a video to go along with it that went viral during the campaign making it the most watched video that NOS has put out. In the end, this campaign was successful and increased followers from 1,997 to 7,669 and increased another 2,000 in the two days following the campaign.

If you would like to see more of this case study you can check it out here