The Final Product

So I just finished assembling the labels on the bottles and let me just say that I am very proud of myself. I think they turned out exactly how I imagined they would, you gotta love when that happens! Overall, both Senior Project and Graphic Design Capstone were a little hectic but I'm happy with everything I have accomplished. I feel that I learned a lot and that I actually grew as a designer as a result of taking these courses. Now it's time to prepare to graduate.

Below are some images of the final Sin Energy product line, enjoy!

Final Paper

I have finally finished my paper and I figured I would share it with you all so here it is, enjoy!


Click me to read the paper.

P.S. The images may look a little funky since the PDF is print format.

5 Hour Energy - Case Study # 8

This case study surrounds the launch of 5 Hour Energy, since I usually give you guys a break down of what's in it, I figured it's time for you to take what you want from it and develop your own opinion. You can find the case study here.


Have fun

#imNOSome - NOS - Case Study # 7

This case study was about NOS trying to maintain their image for 2013. They held a social networking contest through twitter and instagram with the help of CrushIQ, by telling followers to upload pictures of themselves with the product and the hashtag #imNOSome. If a person won, they would receive racing related prizes that were developed around driver Ricky Stenhouse, Jr. who was involved with NOS's partnership with Roush Fenway Racing, This campaign also had a video to go along with it that went viral during the campaign making it the most watched video that NOS has put out. In the end, this campaign was successful and increased followers from 1,997 to 7,669 and increased another 2,000 in the two days following the campaign.

If you would like to see more of this case study you can check it out here

Kissy Face! Watt Energy - Case Study # 6

This short video clip was about the Hungarian energy drink known as Watt Energy. They used a promotion that was driven by social media. They decided to hold contests with people making kissy faces in pictures. People could upload their photos to their site and enter for a chance to win crazy prizes. In the end it proved to be successful.

Even More Labels

So I had a tiny burst of motivation this evening and I managed to get all of the labels done with the exception of an official description for each sin. Here they are!

I changed the color of the logo to make it stand out more but I feel like it could use a little more tweaking. 

Still thinking...

So, I've been thinking about my labels and how I need to shorten the description on each one. I'm thinking that maybe I could use the basic dictionary definition rather than describing each sin in full detail. If this doesn't suffice, then I will need to come up with something better. Well, here are the dictionary definitions.

Envy - A feeling of discontent or covetousness with regard to another's advantages, success, possessions, etc.

Wrath - Strong, stern, or fierce anger, deeply resentful indignation; ire.

Pride - A high or inordinate opinion of one's own dignity, importance, merit, or superiority, whether as cherished in the mind or as displayed in bearing, conduct, etc.

Greed - Excessive or rapacious desire, especially for wealth or possessions.

Lust - A passionate or overmastering desire or craving.

Gluttony - Excessive eating or drinking.

Sloth - Habitual disinclination to exertion; indolence; laziness.

Again, I'm not 100 percent that I will use these definitions on my labels, I jsut need to think of something cleaver that describes each sin.